International Journal of Hospitality and Tourism <p>The International Journal of Hospitality and Tourism contains theoretical and practical research undertaken between academia and industry. It is committed to a broad range of topics, including tourism and travel management, leisure and recreation studies, and the emerging field of event management. The journal enhances the ongoing conversation among hospitality and tourism practitioners, academics, and professionals. The primary focus is on publishing current and cutting-edge research among stakeholders from private, public, and non-profit organizations globally. The journal promotes the interconnection of contemporary research in order to expand the frontiers of knowledge in the field and to provide a global forum for the exchange of opinions and ideas in industrial applications. </p> Irshad en-US International Journal of Hospitality and Tourism 0000-0000 Assessing the Impact of Sustainable Practices on Hotel Industry Performance: A Study of Eco-Friendly Hotels in Pakistan <p>This study aims to assess the impact of sustainable practices on the performance of eco-friendly hotels in Pakistan. The objective of this research is to analyze the relationship between sustainable practices and hotel performance by examining factors such as guest satisfaction, employee engagement, and financial performance. The research methodology used in this study involves a mixed-methods approach, comprising both qualitative and quantitative data collection techniques. Data was collected through surveys, interviews, and financial statements of eco-friendly hotels operating in Pakistan. The findings of the study indicate that sustainable practices positively influence the performance of eco-friendly hotels. The results show that guest satisfaction and employee engagement significantly increase as a result of sustainable practices. Furthermore, financial performance is positively affected by sustainable practices, with eco-friendly hotels reporting higher revenues and profits. Based on these findings, it is recommended that eco-friendly hotels in Pakistan should prioritize sustainable practices to improve their performance. This study also suggests that the adoption of sustainable practices can benefit not only the environment but also the financial bottom line of hotels.</p> Riffat Shahzady Copyright (c) 2023 International Journal of Hospitality and Tourism 2023-04-02 2023-04-02 1 2 10.59022/ijht.40