The Future of Retail: Omnichannel Strategies and Experiential Shopping
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DOI:
https://doi.org/10.59022/ibys.109Keywords:
Retail, Omnichannel, Experiential Shopping, Technology, Customer EngagementAbstract
This article examines the evolving landscape of retail in the context of technological advancements and changing consumer preferences. Focusing on omnichannel strategies and experiential shopping, the study explores how retailers are adapting to the digital era to create seamless, personalized, and immersive shopping experiences. Through an analysis of industry trends, case studies, and consumer insights, this article sheds light on the future of retail and the critical role of omnichannel approaches and experiential elements in driving customer engagement and loyalty.
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