The Role of Big Data Analytics in Business Strategy and Market Insights
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DOI:
https://doi.org/10.59022/ibys.111Keywords:
Big Data Analytics, Business Strategy, Market Insights, Data-driven Decision-making, Competitive EdgeAbstract
This article explores the growing significance of big data analytics in shaping business strategy and generating market insights. With the explosion of data in today's digital age, businesses are increasingly relying on data-driven decision-making to gain a competitive edge. The study delves into the various ways big data analytics is utilized to analyze vast amounts of data, extract valuable insights, and inform strategic planning. Through an analysis of real-world case studies and industry examples, this article sheds light on the transformative potential of big data analytics in driving business success and market intelligence.
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