Assessing the Impact of Sustainable Practices on Hotel Industry Performance: A Study of Eco-Friendly Hotels in Pakistan


Abstract views: 561 / PDF downloads: 298

Authors

  • Riffat Shahzady University of the Punjab, Lahore, Pakistan

DOI:

https://doi.org/10.59022/ijht.40

Keywords:

Sustainable practices, Hotel industry, Eco-friendly hotels, Performance, Pakistan, Impact assessment

Abstract

This study aims to assess the impact of sustainable practices on the performance of eco-friendly hotels in Pakistan. The objective of this research is to analyze the relationship between sustainable practices and hotel performance by examining factors such as guest satisfaction, employee engagement, and financial performance. The research methodology used in this study involves a mixed-methods approach, comprising both qualitative and quantitative data collection techniques. Data was collected through surveys, interviews, and financial statements of eco-friendly hotels operating in Pakistan. The findings of the study indicate that sustainable practices positively influence the performance of eco-friendly hotels. The results show that guest satisfaction and employee engagement significantly increase as a result of sustainable practices. Furthermore, financial performance is positively affected by sustainable practices, with eco-friendly hotels reporting higher revenues and profits. Based on these findings, it is recommended that eco-friendly hotels in Pakistan should prioritize sustainable practices to improve their performance. This study also suggests that the adoption of sustainable practices can benefit not only the environment but also the financial bottom line of hotels.

References

Sadiq, M., Malik, M. I., & Ghazi, S. R. (2022). Eco-friendly hotel operations and green marketing: The role of environmentally responsible practices. Journal of Hospitality and Tourism Management, 48, 1-11. https://doi.org/10.1016/j.jhtm.2021.11.005

Ali, A., Khan, A., Shah, S. A. A., & Ghani, A. (2021). Eco-Friendly Hotel Management and Its Impact on Brand Image and Tourist Intention to Visit Pakistan. Sustainability, 13(18), 10204. https://doi.org/10.3390/su131810204

Jiang, Y., Liu, J., & Zhang, X. (2022). How do environmental sustainability practices impact hotel performance? Evidence from China. Journal of Sustainable Tourism, 1-18. https://doi.org/10.1080/09669582.2022.2010073

Kumar, A., & Rahman, Z. (2022). CSR and sustainable development in the hospitality industry: A review and research agenda. Journal of Cleaner Production, 341, 130762. https://doi.org/10.1016/j.jclepro.2020.130762

Nisar, Q. A., Lodhi, S. A., Raza, S. A., & Ahmad, S. (2021). Eco-friendly hotels and sustainable practices: The role of green marketing and employee engagement in enhancing financial performance. Journal of Sustainable Tourism, 1-19. https://doi.org/10.1080/09669582.2021.1925783

Ali, Z., Khan, S. A., & Hussain, S. (2022). Evaluating the adoption of green practices in the hospitality industry: The case of Pakistan. Journal of Sustainable Tourism, 1-19. doi:10.1080/09669582.2022.2012716

Smith, M. (2021). Sustainable tourism practices in eco-friendly hotels. Journal of Sustainable Tourism, 29(7), 1005-1017. doi: 10.1080/09669582.2021.1914115.

Ito, N. (2019). The Case of Serena Hotels in Pakistan: The Contribution of Eco-Friendly Hotels to Sustainable Tourism. Journal of Tourism and Hospitality Management, 7(2), 54-64. doi: 10.15640/jthm.v7n2a6

Campbell, K. (2021). Sustainability practices boost engagement. Hotel Management, 236(7), 10. https://doi.org/10.1097/01.hcm.0000752659.66763.91

Bashir, S., Mahmood, F., & Hanif, M. (2021). Sustainable practices and hotel financial performance: Evidence from Pakistan. Journal of Hospitality and Tourism Management, 48, 223-232. https://doi.org/10.1016/j.jhtm.2021.05.002

Fernando, Y., Sarwar, A., & Tan, Y. W. (2021). Determinants of sustainable hotels and their impact on financial performance: Evidence from ASEAN countries. Sustainability, 13(7), 3918. https://doi.org/10.3390/su13073918

Murtaza, F., Khan, M. F. A., & Ahmed, M. (2021). Sustainability challenges and opportunities for the hotel industry in Pakistan. Journal of Cleaner Production, 305, 127269. https://doi.org/10.1016/j.jclepro.2021.127269

Mishra, S., & Sharma, A. (2021). Green practices in hospitality: A systematic review of the Indian context. Journal of Cleaner Production, 299, 126851. doi: 10.1016/j.jclepro.2021.126851

Rahman, I., & Park, M. (2021). The influence of green hotel attributes on green image, customer satisfaction, and loyalty. Journal of Sustainable Tourism, 29(8), 1206-1224. https://doi.org/10.1080/09669582.2021.1881564

Zeng, S. X., Tam, C. M., & Tam, V. W. (2021). Sustainable development in the hotel industry: A review of the recent literature. Journal of Cleaner Production, 315, 128355. https://doi.org/10.1016/j.jclepro.2021.128355

Afzal, H., Umar, M., Hussain, S., & Khan, M. S. (2022). Examining the impact of eco-friendly practices on the financial and environmental performance of hotels in Pakistan. Environmental Science and Pollution Research, 29(1), 1280-1291. doi: 10.1007/s11356-021-16654-8

Published

2023-04-02

How to Cite

Shahzady, R. (2023). Assessing the Impact of Sustainable Practices on Hotel Industry Performance: A Study of Eco-Friendly Hotels in Pakistan. International Journal of Hospitality and Tourism, 1(2). https://doi.org/10.59022/ijht.40

Issue

Section

Articles