The Role of Social-Media for Micro-Entrepreneurship of Young Startups
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https://doi.org/10.59022/ijlp.194Keywords:
Social-Media, Micro-Entrepreneurship, Young Startups, Pakistan, Facebook, Instagram, TikTokAbstract
This research investigates the significant role of social media in fostering micro-entrepreneurship among young startups in Pakistan. With the increasing prevalence of platforms like Facebook, Instagram, and TikTok, social media has become a pivotal tool for new entrepreneurs. This study aims to explore how these platforms are utilized by young entrepreneurs to initiate and expand their businesses, identifying the most effective strategies and the unique challenges faced. This research uses a qualitative methods approach, including a phenomenal approach, the study analyzes the comparative success rates of social media-based startups versus traditional small businesses. Results indicate that social media enhances business visibility and provides cost-effective marketing solutions, significantly impacting local economic development. The study recommends tailored social media training programs for aspiring entrepreneurs and magnificent regulation based on the findings. In conclusion, social media emerges as a vital component of modern entrepreneurship, offering substantial benefits and opportunities for micro-enterprises in Pakistan.
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